MPLICATIONS OF COVID-19 ON SELF-EMPLOYED FEMALES INSERVICES SECTOR: AN EMPIRICAL INVESTIGATION FROMMAJOR CITIES OF PUNJAB

Abstract

The purpose of this study is to find out the impact of covid-19 on self-employed
females in services sector of Pakistan. How covid-19 effect their economic situation
and psychological behavior or personality trait and attitude during pandemic. To
evaluate the effects of pandemic we approach those self-employed females who
launch their ventures by getting financial assistance from microfinance institutes.
The relationship among covid-19 and economic impact is significant with path coefficient of 0.670 depicting the fact that 67% of economic situation is affected by
covid-19 factors. Also, the relation among covid-19 factors and profession is
significant. While the results showed not significant relation among covid-19 and
psychological behavior. Our study explained that self-employed females of service
sector of Pakistan more suffered economically from covid-19 as government put
lockdown for precautionary measure. While covid-19 didn’t affect their
psychological behavior. And this study concluded that effective policy measures in
future alleviate the penalties of such shocks and should be considered in economic
problems.