NEXUS BETWEEN INNOVATIONS, DIGITALIZATON ANDSUSTAINABLE ENTREPRENEURSHIP IN SMES OFLAHORE, PAKISTAN

Abstract

Sustainable entrepreneurship is the newest strategy that connects
conventional entrepreneurship with triple-bottom-line principles and has
acquired governmental support since the UN adopted the “2030
Development Agenda”. However, sustainable entrepreneurship is still
relatively new and constantly changing, with an ongoing dispute about its
definition, limitations, and drivers. A model was created using several
estimating methodologies to investigate how SMEs and start-ups may
implement long-term sustainability, innovations, and digitalization
strategies. This study used data from the SMEs of Lahore through closeended questionnaires. The primary data of 380 SMEs has been collected.
Descriptive analysis was done to find out the results and findings. The
findings reveal that companies recognize innovation, digitalization, and
sustainability as crucial factors for their success. Investment in research and
development remains insufficient. Sustainability is seen as essential for
long-term success